Blogger to WordPress Migration Guide
Moving a blog from Blogger to WordPress means converting your content, choosing how old Blogger URLs should redirect, and double-checking your SEO settings on the new site. Here is the full process.
Two ways to migrate from Blogger to WordPress
Method 1: export and upload the Blogger XML
Back up your Blogger blog (Google Takeout ZIP, its feed.atom file, or an older .xml backup) and upload it here. This works for any blog, including ones you no longer have API access to, and does not require signing in with Google.
Method 2: sign in with Google and pick the blog
Sign in with your Google account to list the Blogger blogs you manage and select one directly, with read-only access through the Blogger API. No manual export step needed.
301 redirects from Blogger to WordPress
If your new WordPress site will serve the same domain your Blogger blog used, old post and page URLs should redirect (HTTP 301) to their new WordPress equivalents so search engines transfer ranking signals instead of showing broken links.
This converter can generate a best-effort 301 redirect map alongside your WordPress export, predicting each new URL from your chosen permalink structure. It is a helpful starting point, not a guarantee — always spot-check a sample of redirects after import, especially with the "plain" permalink structure.
Post-migration SEO checklist
- Set the same permalink structure in WordPress (Settings → Permalinks) that your redirect map was generated for.
- Add your WordPress site to Google Search Console and Bing Webmaster Tools, then submit the new sitemap.
- Update or resubmit your Blogger feed subscribers and any hardcoded links to point at the WordPress site.
- Spot-check images, internal links and embedded videos on a sample of imported posts.
- Watch Search Console's Coverage and 404 reports for the first few weeks and fix any redirects that were not predicted correctly.
- Keep the Blogger blog live (or redirected) rather than deleting it immediately, until the new site is fully indexed.
Blogger to WordPress migration: frequently asked questions
Will I lose Google ranking when migrating from Blogger to WordPress?
A well-executed migration with correct 301 redirects and a submitted sitemap typically preserves most ranking over time, though search engines usually need some weeks to re-crawl and re-index the new URLs.
Can I keep my existing domain when moving from Blogger to WordPress?
Yes. If you point your custom domain at your new WordPress host and keep the same URL structure (or set up redirects for a different one), visitors and search engines can move to the new site on the same domain.
Do I need WordPress hosting before I start converting?
No. You can convert your Blogger backup into a WordPress XML file first and keep it ready; you only need a live WordPress site at the point where you actually run Tools → Import.
What happens to Blogger comments during migration?
Comments are preserved in the generated WordPress XML file by default, and are imported as WordPress comments on their matching posts, unless you choose to exclude them in the export options.